Superior Selections Reveals New Logo, Packaging and Products

Posted May 1st, 2018

New Almond Mixes


KANSAS CITY, Kan. – May 1, 2018: Superior Selections® is excited to introduce its new look and logo. The brand modernized its packaging to a simpler, cleaner and more premium design. The new color scheme allows for the products to stand out on grocery store shelves.

“The update shows our continued commitment to high quality ingredients and value-added features with an additional focus on origins and authenticity,” said Bill Hamilton, Executive Director of AWG Brands.

In addition to the updated look, the brand also is expanding its product portfolio. The new packaging and products are available for AWG Member Retailers to order now. Consumers will see the updates rolling onto shelves in the coming months.

About Superior Selections:

Superior Selections® is Associated Wholesale Grocers’ private label brand focused on specialty foods and premium products. Visit www.superiorselections.com for more information.




For More Information:

Bill Hamilton

AWG Brands Executive Director



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